Case Study: Deposits

Project Overview

Deposits is a real-time FD (Fixed Deposit) rate comparison platform that empowers users to find the best FD returns across Indian banks. It offers a data-driven interface, educational resources, and a transparent banking discovery experience.

Objective

To create a user-centric platform that allows individuals to:

• Compare fixed deposit rates across banks by tenure and user category (e.g., senior citizens).
• Understand key FD concepts like DICGC insurance and TDS implications.
• Build trust through credible content, updated data, and intuitive interaction.

Approach

Design Philosophy

The platform, focused on accessibility, financial literacy, and trust-building, needed to accommodate both novice users and financially savvy visitors.

Typography

• Primary: Satoshi – modern and geometric sans-serif typeface for clarity and digital legibility.
• Secondary: System UI fonts for fast rendering and wide compatibility.

Color Palette

• Primary: Soft Blue (#EAF1FF) – enhances calmness and digital trust.
• Accent: Deep Charcoal (#1D1E22) – for strong text contrast.
• Highlights: Mint Green & Warm Yellow – used in illustrations to add vibrancy without distracting.

Technical Design

Strategic Requirements

• Aggregate FD rate data from top Indian banks.
• Allow comparison by tenure, category (General, Senior Citizen), and bank.
• Educate users on FD insurance (DICGC) and taxation (TDS).
• Build SEO authority and user engagement through FAQs and blog content.
• Enable lead capture for further financial inquiries.

Proposed Solutions

• Built a modular data table system with filter logic for tenure and user type.
• Created collapsible FAQ components for better UX and SEO.
• Implemented a dynamic blog structure to improve organic search discoverability.
• Added illustrative educational cards to explain complex topics simply.
• Integrated a contact form for lead capture and query resolution.

Architecture Adopted

High-Level Overview

• Frontend: HTML5 + CSS3 + Vanilla JavaScript (optimized for performance and accessibility).
• Backend: Not explicitly visible, but presumed static site deployment via GitHub Pages or Netlify.
• Data Handling: Static data rendering with periodic manual updates or basic JSON fetch structure.
• SEO Stack: Clean URL structure, FAQ schema, and long-form guide content to boost rankings.

Value Delivered

• User Retention: Increased time-on-site due to intuitive comparison and educational tools.
• Trust & Transparency: Built user confidence through explainer cards, FAQs, and clear bank disclosures.
• Search Visibility: Improved keyword positioning via SEO-structured content and FAQ schemas.
• User Education: Successfully demystified complex FD topics like DICGC and TDS, empowering users to make informed decisions.
• Lead Generation: Enabled direct user queries and feedback through contact forms.

Note: WIP